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Client Stories: Pure Zone - eCommerce through to fulfilment: a systems journey

“When we started planning on moving systems we were overwhelmed by the process and how to go about it. Working with Josh from Apparatus Quo took the hassle and pain out of the process. We discussed exactly what we needed the system to do (to replace what we had) and what we wanted it to be able to do (our wishlist) and Josh and his team were able to make this come to life in a seamless and easy manner."


"...Our systems are now much more streamlined and simple to use, taking a lot of pressure off our administration and management team which gives us more time to be focusing on what we should be doing. Nothing was ever too much for Josh and the team and they always came back to us in a timely manner.”

Lisa Levi, Brand Manager at Pure Zone



Pure Zone had been looking for an online system that streamlined their business from their existing Shopify store, through to inventory, accounting and payroll.

Their existing server-based accounting and inventory platform had worked to-date, but with an increased focus on their online channels, there was a growing need to have an integrated system that minimised effort between inbound sales, fulfilment through to finances.



Discovery | Strategy | Prototype | Enable | Refine

Working with the leadership team, we first defined the functional requirements ‘hit-list’ and confirmed the technical design of the solution, with the hypothesis that subscription-based products DEAR Systems and Xero Accounting would fit the bill and link to their existing website, which was managed using Shopify.

This was captured in our ‘requirements tracability’ document to prioritise business needs for configuration, as well as visualising the situation through architecture diagrams and process flows.

Using the technical design, we worked closely with Pure Zone to prototype and test DEAR and Xero, combining in-person and Zoom workshops to showcase how certain processes would work, and getting sign-off and documenting the approach for later team training.

Data migration was a considered effort, with the need to extract financial and non-financial data from legacy platforms and importing this as a starting point for DEAR Systems and Xero, especially aligning product codes with online channels, and preparing for go-live.

The last piece of the puzzle was to import open orders both on sales and purchasing fronts, to ensure continuity of customer experience during the cut-over period to the new systems.

Project Team

  • Oversight, delivery and project management: Josh Licence, Apparatus Quo

  • Extended implementation team: Chris Galt and Macaulay Hey, BlueRock Digital



After go-live and beyond, we maintained a level of customer care and ongoing support, where we moved from a ‘push’ model (driving the project) to a ‘pull’ model where our support is based on how the team is going and what further enablement training they need to support their role and day to day.

In the months post go-live, the team now spends far less time reconciling online orders with inventory levels, given their systems are integrated and processes are clear.

In addition, the nature of a project like this has improved awareness and alignment of SKUs and product families, which have been centralised into a single source of truth (DEAR Systems) for ongoing inventory levels and order management through several different order channels.

From an accounting perspective, the seamless integration to Xero has allowed for accurate financial handling and control of the inventory-side of the business finances.

Customers have benefitted through streamlined operations and management and staff are confident with systems that are online, modern, and easy to use from wherever they happen to be working from!

To find out more about Pure Zone, check out their website here:

Interested in a project like this? Contact us to discuss end-to-end eCommerce and fulfilment


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